Advertise with BOLO Texas

Reach your city, block by block

Buy one zone, a whole city, a region or all of Texas. Labeled, local, booked by the week.

Build your campaign See weekly rates
1 week minimum No contracts 100% labeled
  1. Statewide1
  2. Regions8
  3. Cities44
  4. Zones170+

Who you reach

Illustrative demo numbers

Audience figures are illustrative, not measured traffic. City and zone counts are real.

Ad products

Price a plan

Pricing by reach

Illustrative weekly rates

Bigger markets cost more. Save 10% at 4 weeks, 15% at 8, 20% at 12. Prototype pricing only.

Build your campaign

Live quote
1Where should it run?

2Which placements?
3For how long?
1 to 26 weeks. Discounts start at 4 weeks.
Creative is due 2 business days before.
Total $0 View quote

Every ad is labeled. No exceptions.

Full ad policy
Advertisement

Display and sponsorships

Billboards, rectangles and "Presented by" badges. The label sits on the ad itself.

Sponsored

Native cards and paid stories

"Sponsored" plus "Paid content by" and your name, on the card and at the top of the article.

Political advertisement

Candidates and ballot measures

Its own label, with the "paid for by" disclaimer in full. See the political ad policy.

Featured

Directory and classifieds

Paid spots in the Local Guide and boosted classifieds are always marked "Featured".

  • Clear and close. Plain words on or directly above the ad, following FTC native-advertising guidance.
  • Labels travel. Into feeds, search, the Stories rail, email and text alerts.
  • Labels are fixed. Advertisers cannot remove or restyle them, or imitate BOLO headlines and alerts.
  • News is not for sale. Advertisers do not review, shape or delay coverage. See our newsroom standards.

Live examples

Real ad components, filled with demo advertisers for your city.

Sponsor badges

Shown in the city hero, the live strip and above events.

Political ad policy

Ad policy

Candidates, committees and ballot measures: same rates, stricter rules.

Required disclaimer language

Inside the creative, in readable type. BOLO prints it again beside the ad.

Texas state and local races and measures

Political advertising paid for by [full name of the candidate, committee or person who paid].

Federal races, authorized by the candidate

Paid for by [name of the candidate's committee].

Federal races, not authorized by a candidate

Paid for by [name of payer], [street address, phone number or web address]. Not authorized by any candidate or candidate's committee.

  • Its own label. "Political advertisement" on every unit. Never sold as a sponsored story.
  • Verified buyers. We confirm the payer and treasurer before anything runs.
  • Equal access. Same placements and rates for every candidate in a race.
  • Geography only. Region, city or zone. No targeting by personal traits.
  • Public record. Creatives, dates, areas and spend ranges are archived publicly for 24 months.
  • Off limits. No political advertising in text alerts, classifieds or the Local Guide.

Prototype copy, not legal advice. Advertisers must meet Texas Ethics Commission and Federal Election Commission rules.

Local Guide listing upgrades

Open the guide
Basic

Free

  • Name, category, zone and hours
  • Shown in search and on your zone page
  • Claim and correct your details anytime
Claim your listing
Enhanced

$29 / month

  • Photo gallery, menu or price list
  • Website link and "Message" button
  • Post one offer or event each week
Upgrade
Featured

$79 / month

  • Everything in Enhanced
  • Top row of your category in your zone, marked "Featured"
  • Rotates into the Local Business spotlight on city pages
Add to a campaign

Featured listings look like this

Illustrative pricing. Ratings and reviews are never for sale.

Classifieds featured boost

Browse classifieds
Boost a listing $5 / 7 days Top row of your category, with a "Featured" badge. Posting stays free.
  • Add it when you post, or later from My BOLO
  • Runs 7 days. No auto-renew
  • Same classifieds rules apply: no weapons, ammo, alcohol or tobacco
  • Housing boosts must follow fair housing rules
Post a listing Boost one of mine

Featured right now

Dealers and property managers: ask about multi-listing packs. Illustrative pricing.

Questions, answered

What is a zone?

A cluster of ZIP codes with a name residents use, such as Oak Cliff in Dallas. Each city has one to eight. A zone buy runs on that zone's page and everything tagged to it.

How is my ad chosen for a visitor?

The most local ad wins: zone, then city, then region, then statewide. Unsold slots show a labeled house promo.

What is the minimum spend?

One placement, one zone, one week. No setup fees, no contracts.

What creative do I need to send?

Display: a JPG or PNG at the listed size, plus 2x, under 200 KB. Native: one photo, a 70-character headline, one sentence. Badges: your name and link. Due two business days before the start.

Can I get exclusivity?

City and Zone Sponsor badges are exclusive: one advertiser at a time. Display and native rotate.

What reporting do I get?

A weekly email with impressions, clicks and click rate by placement and zone. A view counts only when half the ad was on screen.

What can't be advertised?

Firearms and ammunition, tobacco and vape, illegal drugs, adult content, counterfeits, anything misleading. Alcohol, gambling, health and financial offers need review. Full list in the ad policy.

Do you track people across the web?

No. Targeting uses the page being read and the city or zone a visitor chose. No personal data sold, no profiles. See the privacy policy.

Talk to a person

A local rep replies within one business day.

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By sending this you agree to be contacted about advertising on BOLO Texas. No marketing lists. See the privacy policy and ad policy. Prototype: nothing is sent.